is a media skills trainer, a writer (ghost/regular) and a closet techie
David has trained thousands of business professionals in how to handle the awkward squad - mainly print and online journalists. He's also happy to collaborate with PR firms to deliver guest sessions and practice interviews within their own media training workshops. (Client list)
It's difficult to describe oneself so I asked some clients to tell me what adjectives spring to mind when they think of my training workshops. The responses below come from recent course delegates and PR clients.
David's highly readable copy appears in many publications, but not always in his name. He enjoys nothing more than rendering complex topics comprehensible. He also enjoys turning the ideas of busy business professionals into articles they can publish.
The quotes below were unsolicited. A client posted the first on Facebook. And a PR firm posted the second on Skype. As ghost-writing is a secretive occupation, I can't reveal their names. Sorry.
Alphabetical list of some of the topics I've covered recently:
Big data; Bimodal development; Business intelligence; Climate change; Corporate fraud; Customer empathy; Customer experience; Customer satisfaction; Cybersecurity; Document management; eMarketing; Encryption; Growth hacking; Hybrid IT; Hyperconvergence; Intelligent workplaces; IoT; Marketing automation; Materials science; Public sector cloud; SMS messaging; Serverless; Smart cities; Software containerisation; Support as growth engine.
★ Alison O'Leary grills me on business writing & press handling (YouTube)
★ 24 questions to ask yourself, plus George Orwell's six (pdf)
★ How to handle the media - an interactive memory jogger
★ Style Guides: Oxford University; BBC (pdf); Government Digital Service
★ The Inverted Pyramid of Writing from the Air Force Departmental Publishing Office (AFDPO)
★ Writing Tools, by Roy Peter Clark (Amazon)
★ Essential English, by Harold Evans (Amazon)
★ Grammar & Style, by Michael Dummett (Amazon)
★ Writing that Works, by Kenneth Roman & Joel Raphaelson (Amazon)
★ Margaret Ashworth, Style Matters - a terrific online ‘book’ for anyone who has to sub-edit copy.