Explore and validate your key messages
Press Here's Content workshops help you identify and/or validate your messages. As one client explains to his colleagues, "I get these guys in for a reality check - they are the experts at this sort of thing."

The format of this workshop is the 'loosest' of Press Here's offerings because it depends on what the client actually needs. It could be unearthing messages from scratch. It could be getting feedback on a proposed set of messages. Or it could be getting feedback on a 'dry run' of a planned media event or meeting. Sometimes it requires the insertion of some formal presentations by the moderators.

Whatever your requirement, David and Martin are able to bring a variety of perspectives to bear on your stories, having written for a number of national, trade, business and consumer publications. Their 'nose' for a story is sound and they explain their reasoning every step of the way.

Some sessions last a few hours, others last longer. There is no fixed duration and, subject to a half-day minimum, you only pay for what you use.

Participants in this workshop all need to be part of the same community of interest in order to extract the maximum value from the session.

For a division of a computer company
  • Introductions
  • Pitch, clarification Q&A, Feedback
  • Message development presentation
  • Identify key messages for further development
  • "Battle-testing" - the reality check
  • Delegates rework the pitch
  • Re-pitch, authentic Q&A, feedback
  • Next steps discussed and agreed
  For a software team
  • Introductions
  • Message development presentation
  • Pitches, clarification Qs&As, journalists' "takeaway"
  • Discussion and refinement
  • "Battle testing" - the reality check
  • Discussion, polishing, strengthening